A widely dispersed audience depends on weblogs for filtered and disseminated information as it plays an important role positioned outside the mainstream of mass media.
Professional bloggers are experts in evaluating the nature of information sources; it is not reasonable to assume that all readers can do the same. Readers depend on the bloggers to provide them with their knowledge share. Weblogs point to, comment on, and spread information according to their own idiosyncratic perspective. Readers accept all information provided to them via blogs – all information – including articles from a source that is a little wacky or has a strong agenda etc, but not an unethical nature of source.
If it is felt that a well-written article can stand on its own only with ethically clear and relevant sources. Readers may cease to trust a blog where disguised or unclear source of an article is discovered. Making the sources clear or providing the readers all the facts is important because it enables the reader to avoid evaluating the facts differently. So, weblog’s ethical standards are designed in way that delineates the responsibilities of weblog professionals and provide a clear code of conduct to ensure the integrity of the news.
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